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Seth Godin on scientific marketing
12-Mar-2009
Seth Godin has authored more than 10 books on marketing, all of which we recommend to our clients.
Here is a summary of 10 tips he offered in his blog under the topic of “scientific marketing”
- Don't run out of money. It always takes longer and costs more than you expect to spread your message. You can budget for it - or you can fail.
- You won't get it right the first time. Your marketing will need to be reinvented, adjusted or scrapped. Count on it.
- Just because something is easy to do – does not mean that it is your best choice.
- Irrational, strongly held beliefs of others should be ignored.
- If it makes you nervous, it's probably a good idea. If you're sure you're right, you probably aren't.
- Focusing obsessively on one niche, one benefit, and one market is almost always a better idea - than trying to satisfy everyone.
- At some point, you're either going to have to stick to your convictions or do what the market tells you. It's hard to do both.
- Compromise in marketing is almost always a bad idea. Extreme A could work. Extreme B could work. The average of A and B will almost never work.
- Test, measure and optimize. Figure out what's working and do it more.
- Read and learn. There are a million clues, case studies, books and proven tactics out there. You don't have the time or the money to make the same mistake someone else has already made. It's cheaper and faster to read about it than it is to do it.
If you want to learn proven strategies for marketing success, click on the coaching link below:
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