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How to network like a pro!
21-May-2009
Whether your professional networking involves face to face meetings or (increasingly) the use of social media tools (LinkedIn, Facebook, Twitter etc) - remember the following networking guidelines from Keith Ferrazzi – author of the book "Never Eat Alone"
- Know where you want to go
Clearly describe what a successful outcome looks like for you and your business, and have a strategic plan to get there
- Identify the people who can help you get there
Identify the people who can make introductions and pave the way to help you get where you want to go. Select people who are “givers” by nature - or who practice “reciprocity” (give and take).
- “Get with” those people - and help them to succeed
Figure out what you can do for them that will help them to be more successful; in their business, in their personal lives (i.e. help their kids), or in terms of their legacy (i.e. help them with causes they are passionate about). "Get with” them – by doing something that helps them to achieve what they want.
- Let them reciprocate by helping you to succeed
When you have built the relationship and helped them to succeed (in any of the areas above), and if you have selected the person properly - then it is likely they will want to reciprocate.
Ask them - and be very specific about what you want them to help you with. Don't frustrate them by being unclear about what you do and exactly what you want from them.
- Stay in regular contact with these people
Design, and keep to a plan that keeps you in regular contact with these people, regularly adding value, and helping them to be more successful. Enjoy mutual success AND a great relationship!
So, who do you need to "get with" to enhance your success?
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