Books : Marketing and Strategy : Marketing and Strategy Book Summaries

The Hero and the Outlaw - Margaret Mark - Carol Pearson - Carol S Pearson

Building Extraordinary Brands Through the Power of Archetypes

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

- Margaret Mark; Carol Pearson; Carol S. Pearson

Margaret Mark and Carol S. Pearson
Publisher: New York : McGraw-Hill, c2001.
ISBN: 0071364153

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