Stephen LynchLinkedIn is the premier social networking site for “business leaders”, with more than 40 million users worldwide. Currently, the average user is 41 years old, well educated, earns a 6 figure income, and more than 50% of users claim to be key decision makers in their company. 
 
If this sounds like your target market - then we recommend you get active on LinkedIn in order to connect with, and build trust-based relationships with these business leaders. 
 
Key benefits of LinkedIn:  

Stephen LynchSource: Professor Gary Marcus of New York University.  

Stephen LynchJohn Donahoe, CEO of eBay was interviewed in the New York Times recently. Here is a summary: 

Stephen LynchAt some point you will have to deal with an upset customer. Your challenge is to handle the situation in a way that leaves the customer thinking you are a great company to deal with, and they become a passionate advocate for your brand.